Case study 03 · Café · Milan, IT · fictional business
SLAB
A brutalist café site poured in concrete and cobalt steel.
The brief
A fictional specialty café in Milan's Tortona district, with a badminton court on its roof.
The idea
Concrete is honest: it shows how it was made. The site does the same, heavy and smooth, like a pour.
The idea comes before a single pixel. It decides the type, the colour, the motion, and what the 404 page does.
What it does
Scroll like a pour
Heavy, smooth motion, with type that sets like it's been cast.
Live open sign
Open or closed, worked out from Milan time, in the corner of every page.
A booking flow
Tables and the rooftop court, without a third-party widget.
English and Italian
Every page in both languages, one tap to switch, remembered for the next visit.
A physics 404
Concrete letters you can pick up, throw and stack.
Marked up
On a phone, where most visitors are
The details that matter.
- Brand, design and build in one pass.
- Self-hosted fonts, no third-party scripts.
- An events page that a café would actually keep updated.
Concept site for a fictional business. No real company, photos or reviews were used.